Area reputation refers to the positive or negative portrayals of a particular place (e.g. neighbourhood, town, or ward).
Such perceptions can be held by people living within or outside an area, including journalists, employers, the public, researchers and practitioners delivering services. Place based programmes that enable communities to have more control over decisions taken about their neighbourhoods can play a role in changing how areas are portrayed.
The briefing below explores how groups of residents are taking action to promote more positive images of their local areas as part of the Big Local programme. The findings are based upon research conducted as part of the Communities in Control study.
Download the briefing here.
Find out more about a review of newspaper coverage of two Big Local areas here. This review carried out as part of the Communities in Control study set out to understand how two areas funded by Big Local are reported in local newspapers, and if the presence of Big Local is changing this coverage at all.
ESRC Funded workshop - 7th November 2017
This event was an opportunity for people with an interest in this issue to share experiences and learn about examples of community action. It covered questions such as:
- What are the impacts for local people who live and work in areas with a negative reputation? How does this affect local residents?
- Who is responsible for any negative portrayals of areas (e.g. journalists, residents, researchers, politicians, estate agents, professionals, others?)
- What can residents and practitioners do locally to challenge or improve how areas are portrayed? What is the role of national organisations, politicians and funders?
- What challenges are likely to be faced in efforts to tackle negative area reputations?
A report of the workshop can be found at the link below.